AT DENIM PRIVÉ, WE'RE DRIVEN BY THE DESIRE TO CREATE, INNOVATE, AND IMPACT.
Throughout our journey, we have carefully manoeuvred through the denim industry to create products we can stand behind and a corporate strategy we are proud of: sustainability as our focus and the future as our guide. At Denim Privé, this strategy is executed through responsible production of eco-advanced denim and apparel, often through innovative processes that help the planet and the people on it.
PLANET
As stewards of the planet, Denim Privé commits to improving across a wide range of areas that impact the planet. We are environmentally, water, energy, waste, and chemically conscious.
Emissions are one of the tangible impacts to the earth. We have the first LEED Platinum level manufacturing facility in Pakistan.
Energy consumption and greenhouse gas emissions (GHG) to be low-carbon to avoid climate change…comittment to carbon neutrality…by 2030 by the PAS 2060 standard
PEOPLE
We believe that fighting for the future extends to taking care of people in direct ways. Throughout our business model we fight inequality, uphold education, and strengthen communities.
4,106 employees employed by DP; 637 new team members were hired over the course of 2021; 100% of employees are located in Pakistan, with the exception of a few sales agents and designers.
We provide benefits such as free transport, social security, and pension payments, subsidised food at our cafeteria to full-time permanent Denim Privé employees
Despite a 33-working day shutdown, our managers took a voluntary 10% pay cut to ensure that all our labourer’s received compensation during disruptions.
Denim Privé provides funding for free medical clinics and schools throughout the city of Karachi for our employees, their families, and residents. Employees are supported with health benefits such as free Covid vaccinations.
In 2020, Denim Privé collaborated with The Indus Hospital and conducted a blood donation drive to help support our community medical centres.
100% of our employees have received coronavirus vaccinations. 1,580 were vaccinated through our in-house campaign. 100% of Denim Privé employees have access to our in-house Health Centre, where experienced doctors and paramedical staff are available to treat our employees. Denim Privé supports 44 ZMT Clinics for providing medical care to local communities.
We sponsor education through high school, and the most gifted students complete university through our education program.
Our Lifelong Learning Initiative is a program specifically designed for our female garment workers who have not had the opportunity to pursue education. The program teaches fundamental skills that will help them advance in their careers and personal lives, specifically focusing on literacy, mathematics, and language (English and Urdu).
Lifelong Learning kicked off in October and engaged 20 participants through 90-minute classes, 5 days per week. 20 participants in the Lifelong Learning Initiative ; 5 days per week; 90 minute classes
Denim Privé is committed to equal pay between women and men in similar roles. Denim Privé also fully supports our employees' right to collective bargaining. There are currently three labour unions representing a total of 120 Kassim employees.
132 female employees were added to the team in 2021; 29% of total new hires of total turnovers were female in 2021. As of 2021, female managers/supervisors' compensation was 90% of what their male counterparts earned, and female labourers earned 100% compared to their male counterparts.
Our commitment to improving something as essential and timeless as denim drives us to create ecologically unique fashion products, employ advanced technology in our processes, and pursue supply chain transparency right down to sourcing materials.
ABOUT US
Denim Privé is more than just a sustainable denim manufacturer. We are a team of creatives, craftsmen, visionaries, and innovators who value diversity, creative expression, and teamwork.
Established in 2018, Denim Privé is a vertically integrated unit of Kassim Group. Kassim Group is a part of several industries with a rich denim tradition spanning over thirty years.
We have an insatiable desire to innovative ways to give back to Mother Nature. Her continuous evolution inspires us to craft our denim with a conscious mind and a helping hand.